Many in the SEO industry received a shock today in that Google updated their infamous PageRank toolbar! Of course, if you’re still using this dated measure as a quality metric, you probably haven’t been paying much attention to what’s been going on in the industry for the past few years, however the reason so many were surprised was due to the fact that, back in October, Matt Cutts stated that they would not be updating the toolbar for the foreseeable future.
The previous update to the toolbar before today’s was back at the start of the year and when questioned back in October whether we should expect a PageRank update before the end of the year or even in 2014, Matt stated that he would ‘be surprised if that happened.’ This of course led many to believe that PageRank was finally dead and that it could be peacefully laid to rest and quickly forgotten about!
We all know too well how easy PageRank has historically been to manipulate and with this in mind, many have regarded it a being dead for quite some time, replacing it as a metric with Domain Authority, Majestic Trust Flow and similar!
What do you use as a metric for site quality? Does today’s PageRank update interest you at all or have you, like many others, moved on some time back?